Brand Identity Design | Robyn Hue Design

Brand Design Packages

All packages are customizable.
If you're not sure what you need, I'll tailor your package for just the right fit.

Brand Essentials

Investment: from $2,000

Payment plans available

Basic brand identity to establish trust and maintain consistency

Includes:
30-min strategic discovery call
Single logo design
Basic color palette
Brand typography
Business card + letterhead
Cheat sheet brand guidelines document
1 additional item (to be discussed)
Good for:
Skilled trades, single-product businesses, solopreneurs, single-location stores, new businesses

If you're just getting started

inquire

Getting Started

Brand Plus

Investment: from $5,000

Payment plans available

All the essentials, plus some pick-your-own extras

Everything in Essentials, plus:
60-minute strategic discovery call
Full logo suite with variations
Social media graphic templates
Expanded color palette
Comprehensive brand guidelines document + cheat sheet
Bespoke illustrations / patterns
Good for:
Service providers, restaurants, multi-product businesses

If you're scaling to the next step

inquire

Recommended

Brand Deluxe

Investment: from $9,000

Payment plans available

An all-out identity for a luxury client experience

Everything in Plus, plus:
Web design strategic consult
Deluxe color palette & shade guide
Package and print design
Full brand guidelines document
Style guide for web & UX/UI
One-on-one usage walkthrough
Full brand strategy document (30-50 pages)
Coordination with other contractors to ensure consistency across applications (e.g. interior designers, photographers, printers)
Good for:
Luxury or lifestyle brands, agencies, franchises, combined service/product businesses, bridal industry, tech startups,

For delivering a luxury client experience

inquire

Luxury Branding

The Process

Discovery

After submitting the inquiry form, we'll have a call to discuss your business needs and vision to make sure we're a good match.

Locked In

If we're compatible, you'll sign a Project Agreement, read my project policies, and pay the deposit.

The Plan

We'll design a mood board aligned with your business goals, mission, and industry research, serving as the visual guide for the project.

In Progress

I'll begin working on the broad strokes, with regular check-ins to make sure things are aligning with your goals.

Refining Concepts

We'll narrow down and refine the concepts from Step 4 until they're just right to create a cohesive design that will impress clients across all touchpoints.

Delivery

Once your project is complete, you'll settle the final payment and receive your project files, along with a Strategy Document outlining each creative decision.

Build a brand your customers will fall in love with.

My tailored experience gets you the results you're after:

Cohesive visuals that get attention and attract your dream clients
The power to show up confidently, consistently, and authentically, online and in-person
Higher engagement and recognition, both in-person and online
Increased revenue driven by strategic, top-notch consistent visuals
Organic interest from new brand-new audiences
An unmatched confidence in your business and product/service offerings
A strong foundation to expand your offerings with ease

Inquire Now

Branding FAQs

How long does the process usually take?

Brand identity designs usually take between 4-6 weeks, depending on your business' needs and how quickly we can collaborate on revisions. If you've chosen additional deliverables or are also purchasing my web design package, the process can take longer.

If your project is urgent, I also offer rush rates.

Which branding package is right for me?

Depending on your business' needs and the products or services you offer, you may not need an "all out" branding package. I offer some guidelines in the plan options above to help you decide, but if you're still unsure we can connect to find the best fit.

Don't you just offer one-off logo design?

Sorry, no. This is because a logo alone only scratches the surface of brand design. Brand design is a powerful combination of aesthetics + strategy. Without a cohesive identity to support it, a logo alone won't appear professional or deliver a satisfactory ROI.

If you're on a budget, I recommend the Branding Essentials package. This package includes the essentials (logo, typography, colours, and 1-3 additional deliverables as needed), but leaves out things like patterns, packaging, and other deliverables that those businesses won't use. This package is a great match for businesses in the skilled trades, businesses in the budget category, or solopreneurs who are just getting their business off the ground.

Do you offer payment plans?

Yes! I offer payment plans in 3- or 6-month options, with project delivery once payment is completed.

Do you take clients outside Canada/USA?

Yes! I speak English and French and can assist you in any country in either language.

What will I receive in the final package?

Depending on your chosen package, your final delivery will include the following:

Logo suite: Primary logo, alternate logo(s), and submarks, as needed or in accordance with our agreement.
Brand personality guidelines document detailing the feel behind your brand, and instructions on displaying your brand's assets in order to maintain consistency.
Custom deliverables such as bespoke lettering, artwork, or illustration in accordance with our project agreement
Any additional deliverables we've agreed upon — e.g. illustrations, menu designs, packaging designs, employee badge designs, sandwich boards, trade show displays, or whatever else might fit your business' needs.
All design files with instructions for print and digital application, plus instructions on file backup and protection.

Do you offer discounts?

Depending on my capacity and project load, I occasionally offer discounts or pro-bono work exclusively to nonprofits or charities.

Design that attracts your
‍dream customers

Brand Design Packages

Brand Essentials

Brand Plus

Brand Deluxe